National SEO

National SEO marketing is very powerful. It can essentially grow your business into an international player, turning your business into a neverending supply of leads and product purchases. Millions of people are searching for your products and services online, on search engines, right now across Australia, imagine if your business was on the first page of Google?

This is because their objective audience is not in any distinct geographical region. In addition, these businesses often receive much of their sales and leads online, which means a national SEO campaign is ordinarily the most suitable strategy.
National SEO strategies will increase your influence throughout Australia to draw your ideal client foundation and produce a positive ROI.

With national SEO, companies compete with others producing the same service all throughout the country. In contrast, those utilising local SEO services only compete with businesses giving similar products in the equivalent local area.

The SEO Specialists work with companies at both local and national levels. We can assist you with a modest SEO campaign for beginners or a more complex campaign that performs nationally. National SEO is a long-term venture that can separate your business from its opponents if implemented correctly.

Our national SEO strategies optimise several components of your website to make it highly visible in search engines. We research, reinvent, analyse, produce, integrate, build, perform and investigate every angle, detail even to the 1 per cent, because it’s the 1 per cent that makes all the difference to the successful outcome of our services provided to you.
We develop a complete 9 step strategy:

Our first goal is to surmise your business. This incorporates getting a grasp on your current marketing approach, value proposition and your unique selling points. All of this information constitutes a crucial building framework for your website content, layout, design and SEO strategy. This top-down procedure sets us apart from our adversaries. However, we also care about your company and your bottom-line outcomes. Therefore, our final goal is not just to improve traffic but to enhance conversion rates as well.

Our secondary objective is to examine where things are going wrong or where elements could be improved. How does your website operate? How quickly do the pages load? What keywords does it currently incorporate? How does the navigation work? Does the website possess an excellent user experience? All of these elements influence your ranking. We report precisely what’s going on and our suggestions for change.
This audit involves:

• SEO concerns and suggestions
• A careful keyword investigation
• Review of your competitors’ websites
• Landing page optimisation suggestions
• Lacking website usability features
• An Off-page Link Analysis

A crucial step in our SEO process is to evaluate your website’s design and conversion rates against the most beneficial practices in accessibility, usability and user experience.

Our extensive keyword research examines short-tail words and phrases that your target market would utilise to search for the products or services you give, as well as long-tail keyword analysis that can be combined into your content marketing strategy. This stage obtains commonly used phrases and unique search terms that your competitors may not be targeting but may produce a high amount of clicks and traffic.

Now that we’ve created our comprehensive intelligence gathering stage, we set about developing your website’s optimisation by:

• Optimising metadata, images, internal links, website arrangement, URL’s and more website optimisation elements.
• Optimising your website’s content with professionally written text, specifically structures for the Google search engine
• Building a content strategy to target specific candidates
• Improving the landing page design and content to maximise traffic and sales conversion

We promote your website content on appropriate websites by creating high-quality backlinks to boost organic traffic to your website from other websites such as high authority and trustworthy niche links in high traffic websites.

Producing more website visitors won’t necessarily help leads and sales if the information on your web pages is boring, overstuffed with keywords or just plain pointless. Our professional content writers are specialists at producing the ideal equilibrium between content and keyword incorporation that attract search engines and seduce your customers to take action on your website through carefully written content.

We help you to evolve your content marketing based on our keyword research. We produce content that people search for, which authenticates your business as a credible and valuable source of information. This is ultimately everything users and search engines like.

As your website is ticking along like a new timepiece and all the cogs are working in the engine. We dissect its ongoing SEO status by analysing traffic, keyword ranking, user action, bounce rate and user retention, lead conversion, and much more to guarantee we maintain remaining responsive to variations in patterns and behaviours that will influence its ranking.

Building a national presence takes time, but the experts at The SEO Specialists can be entrusted to do everything we can to get the project completed right. Our exceptional customer service and SEO experience will have you feeling positive and in the best hands.