The SEO Specialists are in simple terms, a high-end marketing company that delivers advanced services for its clients in Australia.
We produce packages that are tailor-made to fit each businesses unique individual needs. We assess, create and implement complete SEO and Pay Per Click Google Ads packages with total optimisation and comprehensive solutions for small and large businesses.
What is SEO Marketing?
As it’s recognised in the business, SEO or Search Engine Optimisation is precisely what it sounds like. It’s the utilisation of practices intended to optimise and enhance the way your website appears in search engine results pages. Increasing your website’s visibility through processes that adhere to Google’s stringent guidelines and its algorithm.
Why do you need Search Engine Optimisation?
Over 3.5 billion searches are performed every single day on search engines. A top SEO agency in Australia can create a campaign that places your business high up in those search outcomes. When you hit that benchmark, visualise the potential it could make for your business and its revenue.
How does SEO Work?
Trying to figure out the mechanics of SEO can be a puzzle to small business owners, particularly when you’re balancing the other parts of your business, like managing it. Google is one of the most innovative digital performers of our time. They’re constantly scanning for ways to make search results even more user-friendly and precise.
Team up with Google and create an Impressive strategy. We’re the SEO experts that produce long-lasting, reputation-building, sales-boosting operations in all regions across Australia.
What is the Successful result of an SEO campaign?
Simply put, a successful marketing campaign will see three characteristics:
- Your website on the first page of Google for keywords that target your products or services.
- A constant and marked increase in the number of visitors to your website.
- A persistent and reliable source of enquiries, interactions and product purchases from your website.
How Much Does SEO Cost?
Because our services are so varying from business to business, we can’t put an exact figure to paper. It all depends on several factors such as target locations, number of keywords and how competitive they are, how established your business is online, content creation, the addition of other services we provide etc. But rest assured we provide the most affordable solutions for whatever size your company is. You can also start off small, then as you start making money from our services, increase the amount of expenditure on our services as you go, or you can go all out at the beginning and reap the rewards. SEO and PPC marketing is an investment of money. It can best be described as planting a tomato plant, waiting for it to mature, then eating the juicy tomatoes.
Will You Make Changes To My Website?
Our services are reliant on websites that are tuned to perfection. Part of the process is optimising your website to its best potential. Meaning we give your website a good look over, then make appropriate changes mostly to the textual content and also the programming code in the engine. We sometimes change the way it looks visually, but we only do this if essential, such as adding in a call to action button or rearranging elements to enhance the user experience. This can only mean one thing though, the increase of customer and client interactions on your website. Strategically placed elements on your website mean more user interactions. We have experienced web designers and developers on hand that do this. Rest assured though, elements such as colours, images etc will most be left alone. Any changes we do want to make, we let you know first and why we want to do it. This service is included in our packages.
How Long Does It Take To Get My Website On The First Page Of Google?
This can depend on several factors. When you combine SEO services with PPC (Google Ads), this can be a very powerful combination. If your marketing campaign is initiated in this fashion, then your website will be on the first page of Google virtually instantly through the ads. But the SEO side of things takes longer. The ads will generate income while the SEO is maturing. If you go it alone and only implement the SEO, depending on several factors, boosting a website to the first page can take anywhere from a month to 6 months. We will provide regular white-label reports on the status of the campaign with data on current keyword rankings, movements, forecasts, work completed during the month and other information. Our services are transparent, and you are never left in the dark. Generally speaking, our services are an investment, meaning the money you do spend in the first few months will be made back very quickly when your website is on the first page of Google. If you have any questions or would like to talk to us for some answers, don’t hesitate to contact us. We’ll explain how it all operates in an easy to understand manner. Rest assured though SEO is very powerful if implemented correctly, and can turn a struggling business into a powerhouse or a larger, more established business into a giant.
Why We are the Best SEO Company
- Excellent customer satisfaction and 100% positive outcomes
- Expert in-depth knowledge of technical SEO marketing
- Over 10 years of real-world experience
- We turn business websites into revenue machines
- We only use the latest and most advanced tools and data for analysis
We believe in client to business trust and our relationships with other companies trying to succeed in an online world make us the central hub for all things in the digital marketing world. That’s why we are the best SEO Company in Australia. We lend our expertise to you and your business and give it the best possible chance of surviving.
What is PPC?
PPC or Pay Per Click is the term used for describing Google Ads campaigns and one of the ways they work. Ads that are created are shown in Google search results usually on the first page. When someone clicks on your website ad, you are charged for it. The cost of PPC clicks can vary depending on several factors, including website optimisation, how competitive the keywords are, where you want to show the ads and several other factors. The SEO Specialists have years of experience creating and maintaining marketing campaigns for business, so we know exactly how to get the most out of Google Ads for your dollar.
What is meant by Digital Marketing?
Digital marketing, also termed online marketing, is the promotion and advertisement of brands to unite with potential customers utilising the internet and other forms of digital interaction. This involves email, social media, web-based advertising, SEM (Search Engine Marketing), and SEO (Search Engine Optimisation). When digital marketing combines SEO with Google Ads, for instance, it can create powerful results and increase your ROI (Return On Investment) substantially over time.
How can you Help My Business Grow?
Through powerful marketing strategies and optimisations, we can rocket your business into the future with state of the art digital and web-based enhancements. We turn your online presence and website into a money-making machine over a period of time, giving you the opportunity to expand your business through the use of our elite services.
What is Content Writing?
Professional content writers create Google and web optimised content for your website. They can develop web pages and blog posts that are designed to increase your visibility on search engines over time. The key reason why this content marketing strategy is so important for websites is that it creates the opportunity for your business to generate keywords, that search engines pick up through their bots. When Google for instance scans your website and you have an article written about a particular topic, it will show the article in the relevant search result, thereby increasing the visitors and potential leads and purchases for your services and products.
How does Google Ads help my Business to Grow?
Google Ads is a thriving PPC platform that lets you advertise on Google search results and other related platforms, putting your website in front of thousands of consumers. It’s like advertising on prime time TV. Imagine the potential. With website optimisation services, ads creation and optimisation and our technical knowledge, it all combines to create a powerful combination of high end online marketing. With all, the data out there in the online world, we assimilate and create strategic ads placement at the right times, to the right customers and clients and to the right locations. Experimentation is the key and eventually, that leads to refinement and a well-oiled marketing machine for your business. There are thousands of people searching for your products and services each day in any given city in Australia, why not tap into that market share. Social media is great but Google holds the largest market share of the total online market on the planet with a whopping 94.5% as of early 2021.
What are your marketing strategies?
Firstly we will talk about what exactly each service does.
Search Engine Optimisation increases your rankings for certain keywords that users enter into Google to find your products and services until they are on the first page. It can take a few months for the SEO to kick into gear as Google is indexing millions of websites every month. At the start, the search engine will scan your website every so often for changes, but as we increase your online reputation through our services, it will scan your website more often until eventually it will see your website as important and relevant to users and will start displaying your website higher in rankings and more often.
Pay Per Click Marketing is a little different. This type of marketing offers you a chance to get your website on the first page immediately through advertising. This is a pay per click service, meaning when someone clicks on your ad link in search results, you pay a small fee.
When you combine these two marketing mediums and strategies into a full campaign, it is powerful, to say the least. Basically, we implement both strategies at the same time, while the SEO is taking time to reach its full potential, PPC marketing generates revenue for your business. Once the SEO takes hold, we can either slow down the ads or turn them off, saving you a lot of your hard-earned money. The SEO will start to generate the same results as the ads and you can say goodbye to half of your marketing expenses. OR if you prefer you can keep the ads going.